How extension brands impact existing luxury brands: effects of brand loyalty

Additional Metadata
Keywords	Brand essence, Brand loyalty, Luxury goods
Thesis Advisor	Raaf, D.I. de, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/31833
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Murashova, S.M. (2015, August 20). How extension brands impact existing luxury brands: effects of brand loyalty. Marketing Management. Retrieved from http://hdl.handle.net/2105/31833

How extension brands impact existing luxury brands