Gender differences in the evaluation of assertive slogans

Additional Metadata
Keywords	Assertive advertising, Assertiveness, Gender, Stereotypes, Gender differences
Thesis Advisor	Lenoir, A.S.I., Mor, S.
Persistent URL	hdl.handle.net/2105/31869
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gubisch, S. (2015, August 11). Gender differences in the evaluation of assertive slogans. Marketing Management. Retrieved from http://hdl.handle.net/2105/31869

Publication