Gender differences in the evaluation of assertive slogans

Additional Metadata
Keywords	Assertive advertising, Assertiveness, Gender, Stereotypes, Gender differences
Thesis Advisor	Lenoir, A.S.I., Mor, S.
Persistent URL	hdl.handle.net/2105/31869
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gubisch, S. (2015). Gender differences in the evaluation of assertive slogans. In Marketing Management.http://hdl.handle.net/2105/31869

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