How to beat pioneer prototypical brand Red Bull?: uncovering optimal circumstances for follower brands to maximize sales, by anticipating on consumers’ perception of ideality of energy drinks brands

Additional Metadata
Keywords	Prototypicality, Perception, Brands, Education, Risk, Purchase intention, Consumer behaviour
Thesis Advisor	Jacobs-Belschak, G., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/31897
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ommen, J.R. van. (2015, August 27). How to beat pioneer prototypical brand Red Bull?: uncovering optimal circumstances for follower brands to maximize sales, by anticipating on consumers’ perception of ideality of energy drinks brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/31897

How to beat pioneer prototypical brand Red Bull?