Address pronoun choice by warm and competent brands: effects on consumer attitude

Additional Metadata
Keywords	Pronouns, Brand personality, Perception, Human warmth, Competence
Thesis Advisor	Lenoir, A.S.I., Smidts, A.
Persistent URL	hdl.handle.net/2105/31932
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kulakauskaite, R. (2015). Address pronoun choice by warm and competent brands: effects on consumer attitude. In Marketing Management.http://hdl.handle.net/2105/31932

Address pronoun choice by warm and competent brands