Address pronoun choice by warm and competent brands: effects on consumer attitude

Additional Metadata
Keywords	Pronouns, Brand personality, Perception, Human warmth, Competence
Thesis Advisor	Lenoir, A.S.I., Smidts, A.
Persistent URL	hdl.handle.net/2105/31932
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kulakauskaite, R. (2015, August 27). Address pronoun choice by warm and competent brands: effects on consumer attitude. Marketing Management. Retrieved from http://hdl.handle.net/2105/31932

Address pronoun choice by warm and competent brands