Just how strong are social influencers?: using big, social network data to build predictions of future demand

Additional Metadata
Keywords	Social influence, Big data, Prediction
Thesis Advisor	Szymanowski, M., Liberali, G.
Persistent URL	hdl.handle.net/2105/31939
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bregianni, T. (2015, August 27). Just how strong are social influencers?: using big, social network data to build predictions of future demand. Marketing Management. Retrieved from http://hdl.handle.net/2105/31939

Just how strong are social influencers?