Institutionalized brand communities: assessment of the impact of social network structure on the contribution to the brand

Additional Metadata
Keywords	Brand community, Social networks, Contribution, Density
Thesis Advisor	Chen, X., Bruggen, G.H. van
Persistent URL	hdl.handle.net/2105/31959
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ramanauskaite, G. (2015, August 31). Institutionalized brand communities: assessment of the impact of social network structure on the contribution to the brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/31959

Publication