2015-08-31
The influence of negative mood and low self-esteem on impulsive buying behaviour of unhealthy snacks
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Overveld, W.J.M. van, Straeter, L.M. | |
| hdl.handle.net/2105/31960 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Rhijnsburger, G.N.A. (2015). The influence of negative mood and low self-esteem on impulsive buying behaviour of unhealthy snacks. In Marketing Management.http://hdl.handle.net/2105/31960 |
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