Streaming OTT VoD: identifying personas amongst Dutch over-the-top video on demand consumers

Additional Metadata
Keywords	Technology acceptance model (TAM), Video on demand, Video streaming
Thesis Advisor	Klooster, E. van ‘t, Puntoni, S.
Persistent URL	hdl.handle.net/2105/31962
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zandbergen, K.A. (2015, August 31). Streaming OTT VoD: identifying personas amongst Dutch over-the-top video on demand consumers. Marketing Management. Retrieved from http://hdl.handle.net/2105/31962

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