Streaming OTT VoD: identifying personas amongst Dutch over-the-top video on demand consumers

Additional Metadata
Keywords	Technology acceptance model (TAM), Video on demand, Video streaming
Thesis Advisor	Klooster, E. van ‘t, Puntoni, S.
Persistent URL	hdl.handle.net/2105/31962
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zandbergen, K.A. (2015). Streaming OTT VoD: identifying personas amongst Dutch over-the-top video on demand consumers. In Marketing Management.http://hdl.handle.net/2105/31962

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