Why your talents make you a knock out: the effects of female roles in pro-female advertising

Additional Metadata
Keywords	Advertising, Gender Congruence, Effectiveness, Women, Stereotypes
Thesis Advisor	Looman, J.L., Tierean, S.H.
Persistent URL	hdl.handle.net/2105/31976
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ye, F. (2015, September 10). Why your talents make you a knock out: the effects of female roles in pro-female advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/31976

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