The health movement: adding a natural brand extension to a non-natural parent brand: a case study of Andrélon Natuurlijk Puur

Additional Metadata
Keywords	Brand extensions, Andrélon, Andrélon Natuurlijk Puur, Evaluation
Thesis Advisor	Raaf, D.I. de, Beek, R.M.
Persistent URL	hdl.handle.net/2105/31985
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Meijerink, N. (2015, August 31). The health movement: adding a natural brand extension to a non-natural parent brand: a case study of Andrélon Natuurlijk Puur. Marketing Management. Retrieved from http://hdl.handle.net/2105/31985

The health movement: adding a natural brand extension to a non-natural parent brand