The health movement: adding a natural brand extension to a non-natural parent brand: a case study of Andrélon Natuurlijk Puur

Additional Metadata
Keywords	Brand extensions, Andrélon, Andrélon Natuurlijk Puur, Evaluation
Thesis Advisor	Raaf, D.I. de, Beek, R.M.
Persistent URL	hdl.handle.net/2105/31985
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Meijerink, N. (2015). The health movement: adding a natural brand extension to a non-natural parent brand: a case study of Andrélon Natuurlijk Puur. In Marketing Management.http://hdl.handle.net/2105/31985

The health movement: adding a natural brand extension to a non-natural parent brand