Minority targeting in advertising: the effect of ethnic generational differences on consumer response and the role of language proficiency

Additional Metadata
Keywords	Language, Bilingualism, Advertising, ethnics, Identity
Thesis Advisor	Lenoir, A.S.I., Chen, X.
Persistent URL	hdl.handle.net/2105/32003
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Warner, D.A.C. (2015). Minority targeting in advertising: the effect of ethnic generational differences on consumer response and the role of language proficiency. In Marketing Management.http://hdl.handle.net/2105/32003

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