The impact of consumer proficiency on response
 to marketing communication in a foreign language: the role of product category

Additional Metadata
Keywords	Marketing communication, Product categories, Language, Bilingualism, Consumer behaviour
Thesis Advisor	Lenoir, A.S.I., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/32026
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Maria, A. (2015, July 24). The impact of consumer proficiency on response to marketing communication in a foreign language: the role of product category. Marketing Management. Retrieved from http://hdl.handle.net/2105/32026

The impact of consumer proficiency on response to marketing communication in a foreign language