2015-08-31
User generated content: online reviews
Publication
Publication
the effects of message sidedness in online reviews on perceived helpfulness and credibility
Additional Metadata | |
---|---|
, , | |
Bruggen, G.H. van, Liberali, G. | |
hdl.handle.net/2105/32146 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Egmond, S.Y. van. (2015, August 31). User generated content: online reviews. Marketing Management. Retrieved from http://hdl.handle.net/2105/32146
|