User generated content: online reviews: the effects of message sidedness in online reviews on perceived helpfulness and credibility

Additional Metadata
Keywords	Online reviews, Purchase intention, Credibility
Thesis Advisor	Bruggen, G.H. van, Liberali, G.
Persistent URL	hdl.handle.net/2105/32146
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Egmond, S.Y. van. (2015, August 31). User generated content: online reviews: the effects of message sidedness in online reviews on perceived helpfulness and credibility. Marketing Management. Retrieved from http://hdl.handle.net/2105/32146

User generated content: online reviews