Feature consistency and authenticity in retro branding

Additional Metadata
Keywords	Authenticity, Branding
Thesis Advisor	Jacobs-Belschak, G., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/32155
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Moreno Ciciliano, E. (2015). Feature consistency and authenticity in retro branding. In Marketing Management.http://hdl.handle.net/2105/32155

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