In search for the most suitable extension strategy for Jupe by Jackie

Additional Metadata
Keywords	Brand image, Brand extension, Luxury goods, Purchase intention
Thesis Advisor	Jacobs-Belschak, G., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/32161
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Viellevoije, J.P.M. (2015). In search for the most suitable extension strategy for Jupe by Jackie. In Marketing Management.http://hdl.handle.net/2105/32161

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