In search for the most suitable extension strategy for Jupe by Jackie

Additional Metadata
Keywords	Brand image, Brand extension, Luxury goods, Purchase intention
Thesis Advisor	Jacobs-Belschak, G., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/32161
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Viellevoije, J.P.M. (2015, August 31). In search for the most suitable extension strategy for Jupe by Jackie. Marketing Management. Retrieved from http://hdl.handle.net/2105/32161

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