Sharing is caring: a research aimed at formative index development on the content characteristics of successful online viral video advertisements

Additional Metadata
Keywords	Sharing, Virility, Social media, Videos, Advertising
Thesis Advisor	Chen, X., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/32317
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Knossenburg, Y.L. (2015). Sharing is caring: a research aimed at formative index development on the content characteristics of successful online viral video advertisements. In Marketing Management.http://hdl.handle.net/2105/32317

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