Using brand name, certification and/or puffed claims to influence the judgment of consumers

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Keywords	Certification, Brand names, Puffery, Credibility, Purchase intention, Perceived quality, Consumer behaviour
Thesis Advisor	Overveld, W.J.M. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/32402
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Aalbrecht, M. (2015). Using brand name, certification and/or puffed claims to influence the judgment of consumers. In Marketing Management.http://hdl.handle.net/2105/32402

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