Using brand name, certification and/or puffed claims to influence the judgment of consumers

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Keywords	Certification, Brand names, Puffery, Credibility, Purchase intention, Perceived quality, Consumer behaviour
Thesis Advisor	Overveld, W.J.M. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/32402
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Aalbrecht, M. (2015, October 24). Using brand name, certification and/or puffed claims to influence the judgment of consumers. Marketing Management. Retrieved from http://hdl.handle.net/2105/32402

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