Negative word of mouth: the why? and the how?

Additional Metadata
Keywords	Word of mouth (WOM), Dimensions, Social networks, Negative publicity
Thesis Advisor	Chen, X., Jong, M.G. de
Persistent URL	hdl.handle.net/2105/32812
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ion, C.O. (2015). Negative word of mouth: the why? and the how?. In Marketing Management.http://hdl.handle.net/2105/32812

Publication