Negative word of mouth: the why? and the how?

Additional Metadata
Keywords	Word of mouth (WOM), Dimensions, Social networks, Negative publicity
Thesis Advisor	Chen, X., Jong, M.G. de
Persistent URL	hdl.handle.net/2105/32812
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ion, C.O. (2015, September 30). Negative word of mouth: the why? and the how?. Marketing Management. Retrieved from http://hdl.handle.net/2105/32812

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