The “Photoshop law” introduction and its impact on a cosmetic brand promise and credibility. The case of the cosmetic brand “UNE Natural Beauty”

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Keywords	brand credibility, brand promise, photoshop law
Thesis Advisor	van Rekom, Johan, Kneer, Julia
Persistent URL	hdl.handle.net/2105/33525
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bouvier, sheelagh. (2015). The “Photoshop law” introduction and its impact on a cosmetic brand promise and credibility. The case of the cosmetic brand “UNE Natural Beauty”. In Marketing Management.http://hdl.handle.net/2105/33525

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