Additional Metadata
Keywords brand credibility, brand promise, photoshop law
Thesis Advisor van Rekom, Johan, Kneer, Julia
Persistent URL hdl.handle.net/2105/33525
Series Marketing Management
Citation
Bouvier, sheelagh. (2015, May 29). The “Photoshop law” introduction and its impact on a cosmetic brand promise and credibility. The case of the cosmetic brand “UNE Natural Beauty”. Marketing Management. Retrieved from http://hdl.handle.net/2105/33525