Additional Metadata
Keywords brand credibility, brand promise, photoshop law
Thesis Advisor van Rekom, Johan, Kneer, Julia
Persistent URL
Series Marketing Management
Bouvier, sheelagh. (2015, May 29). The “Photoshop law” introduction and its impact on a cosmetic brand promise and credibility. The case of the cosmetic brand “UNE Natural Beauty”. Marketing Management. Retrieved from