The “Photoshop law” introduction and its impact on a cosmetic brand promise and credibility. The case of the cosmetic brand “UNE Natural Beauty”

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Keywords	brand credibility, brand promise, photoshop law
Thesis Advisor	van Rekom, Johan, Kneer, Julia
Persistent URL	hdl.handle.net/2105/33525
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bouvier, sheelagh. (2015, May 29). The “Photoshop law” introduction and its impact on a cosmetic brand promise and credibility. The case of the cosmetic brand “UNE Natural Beauty”. Marketing Management. Retrieved from http://hdl.handle.net/2105/33525

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