Do the customized composition of design versus functional product components produce different effects on specific customer segments’ purchase intention in the declining stage of a car?

Additional Metadata
Keywords	bundling, PLC, customer segmentation, Purchase intention, Customization, Lena Hillert
Thesis Advisor	Evangelidis, I., Puntoni, Stefano
Persistent URL	hdl.handle.net/2105/33531
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hillert, Lena. (2016, January 12). Do the customized composition of design versus functional product components produce different effects on specific customer segments’ purchase intention in the declining stage of a car?. Marketing Management. Retrieved from http://hdl.handle.net/2105/33531

Publication