The influence of deal popularity and scarcity on the impulsive buying intention of online coupons, through perceived value.

Additional Metadata
Keywords	online discount coupons, perceived value, popularity, scarcity, deal, impulse buying behavior, impulsive buying intention
Thesis Advisor	Mead, N.L., Cholakova, M.N.
Persistent URL	hdl.handle.net/2105/33690
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dos Santos Otero, Delphina. (2016, March 14). The influence of deal popularity and scarcity on the impulsive buying intention of online coupons, through perceived value.. Marketing Management. Retrieved from http://hdl.handle.net/2105/33690

Publication