2016-03-24
Depletion or Fluency? Does the way in which the selling price is presented influence the purchase intention?
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| Mead, N.L., Van den Bergh, B. | |
| hdl.handle.net/2105/33739 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Cnossen, Céline. (2016). Depletion or Fluency? Does the way in which the selling price is presented influence the purchase intention?. In Marketing Management.http://hdl.handle.net/2105/33739 |
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