Differences in the Perception of  Visual versus Numerical scales:  the role of Processing Fluency  and Product Type

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Keywords	visual scale, numerical scale, fluency, utilitarian, hedonic
Thesis Advisor	Lembregts, Christophe, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/35006
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	den Braber, Kim. (2016, July 7). Differences in the Perception of Visual versus Numerical scales: the role of Processing Fluency and Product Type. Marketing Management. Retrieved from http://hdl.handle.net/2105/35006

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