Differences in the Perception of  Visual versus Numerical scales:  the role of Processing Fluency  and Product Type

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Keywords	visual scale, numerical scale, fluency, utilitarian, hedonic
Thesis Advisor	Lembregts, Christophe, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/35006
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	den Braber, Kim. (2016). Differences in the Perception of Visual versus Numerical scales: the role of Processing Fluency and Product Type. In Marketing Management.http://hdl.handle.net/2105/35006

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