2016-07-07
The effect of consumer decision making on emotions, purchase intentions and perceived choice difficulty by examining the role of the attraction effect and compromise effect
Publication
Publication
Additional Metadata | |
---|---|
, , , , , | |
van Overveld, Mark, Liberali, Jordana | |
hdl.handle.net/2105/35007 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Verschoor, Nick. (2016, July 7). The effect of consumer decision making on emotions, purchase intentions and perceived choice difficulty by examining the role of the attraction effect and compromise effect. Marketing Management. Retrieved from http://hdl.handle.net/2105/35007
|