State of the art research in B2B marketing: omni-channel and the end of the sales-marketing gap

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Keywords	omni-channel, sales-marketing divide, case study, sales-marketing gap, B2B marketing, omni-channel marketing
Thesis Advisor	van t Klooster, Erik, Molenaar, Cor
Persistent URL	hdl.handle.net/2105/35009
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schouwaert, Stefan. (2016, July 7). State of the art research in B2B marketing: omni-channel and the end of the sales-marketing gap. Marketing Management. Retrieved from http://hdl.handle.net/2105/35009

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