State of the art research in B2B marketing: omni-channel and the end of the sales-marketing gap

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Keywords	omni-channel, sales-marketing divide, case study, sales-marketing gap, B2B marketing, omni-channel marketing
Thesis Advisor	van t Klooster, Erik, Molenaar, Cor
Persistent URL	hdl.handle.net/2105/35009
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schouwaert, Stefan. (2016). State of the art research in B2B marketing: omni-channel and the end of the sales-marketing gap. In Marketing Management.http://hdl.handle.net/2105/35009

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