Does portfolio size influence a brand’s equity? A study of supermarket packaged goods

Additional Metadata
Keywords	Marketing, Brand equity, Product line extensions, consumer goods, portfolio size, Catarina Carmo
Thesis Advisor	Jacobs, Gabriele, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/35012
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ribeiro Oliveira E Carmo, Catarina. (2016, July 7). Does portfolio size influence a brand’s equity? A study of supermarket packaged goods. Marketing Management. Retrieved from http://hdl.handle.net/2105/35012

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