Does portfolio size influence a brand’s equity? A study of supermarket packaged goods

Additional Metadata
Keywords	Marketing, Brand equity, Product line extensions, consumer goods, portfolio size, Catarina Carmo
Thesis Advisor	Jacobs, Gabriele, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/35012
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ribeiro Oliveira E Carmo, Catarina. (2016). Does portfolio size influence a brand’s equity? A study of supermarket packaged goods. In Marketing Management.http://hdl.handle.net/2105/35012

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