2016-07-15
Personifying the Firm: The Role of Mascots in Fostering Effective CSR Communication
Publication
Publication
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Berens, Guido, Williams, Amanda | |
hdl.handle.net/2105/35118 | |
Global Business & Sustainability | |
Organisation | Rotterdam School of Management |
Filidis, Sean. (2016, July 15). Personifying the Firm: The Role of Mascots in Fostering Effective CSR Communication. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/35118
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