Personifying the Firm: The Role of Mascots in Fostering Effective CSR Communication

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Keywords	CSR communication, sustainability, CSR, mascots, anthropomorphism
Thesis Advisor	Berens, Guido, Williams, Amanda
Persistent URL	hdl.handle.net/2105/35118
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Filidis, Sean. (2016). Personifying the Firm: The Role of Mascots in Fostering Effective CSR Communication. In Global Business & Sustainability.http://hdl.handle.net/2105/35118

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