The independent and combined effect of presentation format and valence on the persuasiveness of consumer generated product reviews

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Keywords	Consumer reviews, Valence, Presentation format, Perceived helpfulness, Purchase intention, Product reviews, Credibility
Thesis Advisor	Liberali, Gui, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/35130
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kuijper, Romy. (2016, July 12). The independent and combined effect of presentation format and valence on the persuasiveness of consumer generated product reviews. Marketing Management. Retrieved from http://hdl.handle.net/2105/35130

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