Controversial advertising and electronic word of mouth: friends or foes?

Additional Metadata
Keywords	Marketing, Word of mouth, Advertising, Brand, Attitude
Thesis Advisor	Chen, X., Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/35131
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Müller, Suzanne. (2016, July 12). Controversial advertising and electronic word of mouth: friends or foes?. Marketing Management. Retrieved from http://hdl.handle.net/2105/35131

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