The Effect of Online Information Disclosure on the success rate of an Online Brand Extension and Brand Image

Additional Metadata
Keywords	Brand Extension, Brand Identity, Privacy Calculus
Thesis Advisor	Bayerl, Saskia, Jacobs, Gabriele
Persistent URL	hdl.handle.net/2105/35176
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Puijenbroek, Patrick. (2016, July 12). The Effect of Online Information Disclosure on the success rate of an Online Brand Extension and Brand Image. Marketing Management. Retrieved from http://hdl.handle.net/2105/35176

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