2016-07-20
The Influence of Framed Sales Promotions on Consumers Anticipated Emotions & Impulsive Buying Behavior
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| van Overveld, Mark, Liberali, Jordana | |
| hdl.handle.net/2105/35340 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Berghausen, Jaan. (2016, July 20). The Influence of Framed Sales Promotions on Consumers Anticipated Emotions & Impulsive Buying Behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/35340 |
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