2016-07-20
The Influence of Framed Sales Promotions on Consumers Anticipated Emotions & Impulsive Buying Behavior
Publication
Publication
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van Overveld, Mark, Liberali, Jordana | |
hdl.handle.net/2105/35340 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Berghausen, Jaan. (2016, July 20). The Influence of Framed Sales Promotions on Consumers Anticipated Emotions & Impulsive Buying Behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/35340
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