Adaptation of social media content to country’s cultural foundations for stimulating brand equity

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Keywords	Social media effectiveness, Culture, Hofstede, Social media, Brand equity
Thesis Advisor	Ferecatu, Alina, Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/35349
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Munawar, Hufsa. (2016). Adaptation of social media content to country’s cultural foundations for stimulating brand equity. In Marketing Management.http://hdl.handle.net/2105/35349

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