2016-07-26
Improving Consumer Self-Control. The interplay between promotion strategies and consumer self-control on impulse purchases of luxury goods
Publication
Publication
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Mead, N.L., Bhattacharjee, Amit | |
hdl.handle.net/2105/35429 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Gapyey, Julia. (2016, July 26). Improving Consumer Self-Control. The interplay between promotion strategies and consumer self-control on impulse purchases of luxury goods. Marketing Management. Retrieved from http://hdl.handle.net/2105/35429
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