2016-07-26
Improving Consumer Self-Control. The interplay between promotion strategies and consumer self-control on impulse purchases of luxury goods
Publication
Publication
| Additional Metadata | |
|---|---|
| , | |
| Mead, N.L., Bhattacharjee, Amit | |
| hdl.handle.net/2105/35429 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Gapyey, Julia. (2016). Improving Consumer Self-Control. The interplay between promotion strategies and consumer self-control on impulse purchases of luxury goods. In Marketing Management.http://hdl.handle.net/2105/35429 |
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