A Study on the Impact of Self-esteem on the Consumer’s Tendency to buy Premium Brands instead of Private Labels in Supermarkets

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Keywords	premium brands, self-esteem, private labels, compensatory consumption, social pressure
Thesis Advisor	van Overveld, Mark, Mead, N.L.
Persistent URL	hdl.handle.net/2105/35432
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leening, Jessie. (2016, July 26). A Study on the Impact of Self-esteem on the Consumer’s Tendency to buy Premium Brands instead of Private Labels in Supermarkets. Marketing Management. Retrieved from http://hdl.handle.net/2105/35432

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