A Study on the Impact of Self-esteem on the Consumer’s Tendency to buy Premium Brands instead of Private Labels in Supermarkets

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Keywords	premium brands, self-esteem, private labels, compensatory consumption, social pressure
Thesis Advisor	van Overveld, Mark, Mead, N.L.
Persistent URL	hdl.handle.net/2105/35432
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leening, Jessie. (2016). A Study on the Impact of Self-esteem on the Consumer’s Tendency to buy Premium Brands instead of Private Labels in Supermarkets. In Marketing Management.http://hdl.handle.net/2105/35432

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