Increasing awareness of sustainable brands: How third-party endorser impact attitude and purchase intention for a sustainable brand

Additional Metadata
Keywords	Sustainable brands, Third-party endorsement, Advertising effectiveness, Advertising, Fairphone
Thesis Advisor	Looman, J.L., Berens, Guido
Persistent URL	hdl.handle.net/2105/35700
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Serwuschok, Laura. (2016, July 26). Increasing awareness of sustainable brands: How third-party endorser impact attitude and purchase intention for a sustainable brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/35700

Publication