Additional Metadata
Keywords advertising, conjoint analysis, sustainability, beauty industry, branding, marketing
Thesis Advisor Looman, J.L., Berens, Guido
Persistent URL hdl.handle.net/2105/35703
Series Marketing Management
Citation
Fazli, Patrizia. (2016, July 26). Sustainability marketing communication in the beauty industry: how does the ideal sustainability advertisement in the beauty industry look like?. Marketing Management. Retrieved from http://hdl.handle.net/2105/35703