Marketing Tools and the Transaction & Acquisition Utility. What is the effect of Discounted Prices, Special Offers and Bonus Packages on the difference between the Transaction and Acquisition Utility?

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Keywords	acquisition utility, transaction utility, discounted prices, special offers, bonus packages, marketing tools
Thesis Advisor	Schley, Dan, Bhattacharjee, Amit
Persistent URL	hdl.handle.net/2105/35706
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heestermans, Imme. (2016, July 26). Marketing Tools and the Transaction & Acquisition Utility. What is the effect of Discounted Prices, Special Offers and Bonus Packages on the difference between the Transaction and Acquisition Utility?. Marketing Management. Retrieved from http://hdl.handle.net/2105/35706

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