The effectiveness of nostalgia in marketing among different product categories

Additional Metadata
Keywords	nostalgia, advertising, hedonic, utilitarian, marketing, nostalgic
Thesis Advisor	Lembregts, Christophe, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/35710
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Burghardt, Marvin. (2016, July 29). The effectiveness of nostalgia in marketing among different product categories. Marketing Management. Retrieved from http://hdl.handle.net/2105/35710

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