The effectiveness of nostalgia in marketing among different product categories

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Keywords	nostalgia, advertising, hedonic, utilitarian, marketing, nostalgic
Thesis Advisor	Lembregts, Christophe, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/35710
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Burghardt, Marvin. (2016). The effectiveness of nostalgia in marketing among different product categories. In Marketing Management.http://hdl.handle.net/2105/35710

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