2016-07-26
A blast from the past The moderating effect of the positive and negative past time perspective on the relationship between nostalgic advertising and ad attitude, brand attitude and purchase intention.
Publication
Publication
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Lembregts, Christophe, Boksem, Maarten | |
hdl.handle.net/2105/35711 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
van Kampen, Anouk. (2016, July 26). A blast from the past The moderating effect of the positive and negative past time perspective on the relationship between nostalgic advertising and ad attitude, brand attitude and purchase intention.. Marketing Management. Retrieved from http://hdl.handle.net/2105/35711
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