2016-07-26
To Purchase, Or Not To Purchase.. A Study on the Effect of Nostalgic Appeals in Luxury Marketing
Publication
Publication
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Lembregts, Christophe, Boksem, Maarten | |
hdl.handle.net/2105/35712 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Knol, Jamie. (2016, July 26). To Purchase, Or Not To Purchase. A Study on the Effect of Nostalgic Appeals in Luxury Marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/35712
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