The Effectiveness of Nostalgic Advertising after a Brand Transgression – Can Nostalgic Advertising Help a Brand to Mitigate the Negative Consequences of a Brand Transgression on Consumers’ Brand Attitude?

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Keywords	Nostalgia, Brand Transgression, Crisis Communication, Advertising, Brand attitude, Advertisement Credibility
Thesis Advisor	Lembregts, Christophe, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/35714
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Scharowsky, Saskia. (2016). The Effectiveness of Nostalgic Advertising after a Brand Transgression – Can Nostalgic Advertising Help a Brand to Mitigate the Negative Consequences of a Brand Transgression on Consumers’ Brand Attitude?. In Marketing Management.http://hdl.handle.net/2105/35714

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