What makes online reviews persuasive? An examination of rational and emotional appeals

Additional Metadata
Keywords	message appeal, persuasion, hedonic, utilitarian, online review, e-wom, valence
Thesis Advisor	van Bruggen, Gerrit, Chen, X.
Persistent URL	hdl.handle.net/2105/35719
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kroft, Ward. (2016, July 26). What makes online reviews persuasive? An examination of rational and emotional appeals. Marketing Management. Retrieved from http://hdl.handle.net/2105/35719

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