What makes online reviews persuasive? An examination of rational and emotional appeals

Additional Metadata
Keywords	message appeal, persuasion, hedonic, utilitarian, online review, e-wom, valence
Thesis Advisor	van Bruggen, Gerrit, Chen, X.
Persistent URL	hdl.handle.net/2105/35719
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kroft, Ward. (2016). What makes online reviews persuasive? An examination of rational and emotional appeals. In Marketing Management.http://hdl.handle.net/2105/35719

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